I was asked by a bakeshop owner in Long Island, NY to create a logo and branding identity for her business, Sweet Legends Bakeshop. To do this, I talked her through what her brand identity was, who her target audience was, and what kind of feeling she wanted her business to evoke when people saw the logo. Her products are generally fantasy/superhero/comic book themed, and she already had a name she wanted to go with—Sweet Legends Bakeshop. We worked together over a few weeks’ time to create the logo below, which I put into several iterations for uses on various mediums such as stickers for packaging, social media, and eventually a website.
This image was digitally drawn by me using Procreate and then vectorized in Illustrator.
